On September 1^st Valerie Khoo, a writer for MySmallBusiness in The Sydney Morning Herald, highlighted three topics from our latest Book The Invisible Branson. We appreciate the time and energy she invested to create this well-written article.

She starts out with, "Move over Mick Jagger. Pass the mantle Jon Bon Jovi. There's a new breed of rock star in town." She also states, "They (business rock stars) don't just run companies. They've become a brand. A walking, talking embodiment of what some people perceive as success." And, with the onset of social media, the gap between the 'rich and famous' and the middle class citizen is narrowing. Viral videos, blogs and photos are sweeping the globe each week. Justin Bieber knows the reality of being swept into stardom after being discovered on YouTube.

Does this mean anyone can instantly gain Branson or Bieber's global status? Not necessarily. It does reveal, however, how each person has a unique contribution to society if they have the courage and audacity to step out and brave the risk. So where do you begin? Valerie's three highlights present a good place to start:

• A big hairy audacious goal
• Turn problems into opportunities
• The art of self promotion

Instead of unpacking each of these topics here, read more about them in Valerie's article in The Sydney Morning Herald. Better yet, consider purchasing a copy of The Invisible Branson.

Tim Feriss, author of The 4-Hour Workweek, plans on hosting a financial education summit in October where some attendees are paying $4995 for general admission and dinner! How has he been able to do this? The secrets to setting large goals, turning problems into opportunities and the power of self promotion are all found in The Invisible Branson.

What goals are you setting this week? What problems can you turn into opportunties? How are you promoting yourself?

Contact us to discuss more of how you can live into being a business rock star.

Louise and William