Marketing your business with Anthea Leonard—recently featured on Master Chef. Anthea is the managing director of Sweet Art in Sydney. Anthea is truly a business rock star.

Whether it's cake decorating, styling for flowers or parties, or giving anything a creative edge, Anthea is constantly creating her unique business brand.

In the marketplace today, you need to create yourself as a brand. She asks these clarifying questions, "What is your point of difference? How special are you? How is your rapport with clients?" The tricky question for small business owners, according to Anthea, "How good are you at balancing their (clients or customers) requirement with what you want to deliver?"

Fortunately, the answers are found in a book written by Louise Woodbury and William de Ora, The Invsible Branson.

What is unique about this book? It teaches how to create ourselves as a brand through principles derived from Sir Richard Branson and time-tested wisdom from Louise and William's personal and business experiences.

After a weekend's reading of The Invisible Branson, you'll have all the answers when it comes to 'creating magic' for your personal branding.